3D, AR can hurdle long-standing e-commerce challenges, help retailers maintain momentum

AR on mobile phone

As we head into the crucial holiday season, Vertebrae’s recent consumer survey of more than 1,000 U.S. consumers found that the Web will remain a leading touchpoint for brands, as nearly 1 in 2 respondents (47.5%) do not feel safe shopping in stores. Close to two-thirds, 74%, said they now shop online at least weekly, with a third (34%) doing so at least once a day.

Furthermore, those who do visit brick-and-mortar locations report altering their behavior to reduce risk of transmission of COVID-19. In addition to minimizing contact at the point of sale, nearly 4 in 10 respondents said they practice no-touch browsing: 38% won’t try on apparel or accessories or test makeup, while 37% avoid touching merchandise unless they’re going to buy it. Read more…..

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