3D, AR can hurdle long-standing e-commerce challenges, help retailers maintain momentum

3D, AR can hurdle long-standing e-commerce challenges, help retailers maintain momentum
Source: Ikea

As we head into the crucial holiday season, Vertebrae’s recent consumer survey of more than 1,000 U.S. consumers found that the Web will remain a leading touchpoint for brands, as nearly 1 in 2 respondents (47.5%) do not feel safe shopping in stores. Close to two-thirds, 74%, said they now shop online at least weekly, with a third (34%) doing so at least once a day.

Furthermore, those who do visit brick-and-mortar locations report altering their behavior to reduce risk of transmission of COVID-19. In addition to minimizing contact at the point of sale, nearly 4 in 10 respondents said they practice no-touch browsing: 38% won’t try on apparel or accessories or test makeup, while 37% avoid touching merchandise unless they’re going to buy it.

These findings suggest that for the foreseeable future, store visits are likely to be purposeful and on-task, as opposed to leisurely browsing for inspiration — putting even more pressure on the Web to deliver engaging experiences that lead to unexpected finds and that encourage experimentation with new products or brands. Read more…..

Would you like to know more about 3D Augmented Reality? Want to improve your conversion rate from marketing activity? Want to engage your customers more effectively? Then talk to the 3D AR Specialists. It costs nothing to talk and who knows, you might come away with some new ideas. Lets Talk!

#arcommerce #retail #augmentedreality

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