63% of Advertising Creatives Struggle with AR Technology Adoption, Unity Survey Finds

63% of Advertising Creatives Struggle with AR Technology Adoption, Unity Survey Finds
Source: Ikea

The Two Main Barriers to AR Technology Implementation: Tech and Cost

To make the results relevant for the state of adoption of AR technology in marketing and advertising, Unity included almost 1,000 participants in its survey. All of them are creatives from the US and UK, working for advertising agencies. Some of the participants have not used AR at all, while others have already implemented it at least once.

For those who have not used AR in their ads yet, the obstacles to adoption are:

  • lack of technical skills (24.1%);
  • cost concerns (31%);
  • perceived consumer fear to try new things (26%);
  • not being sure how AR can fit in their campaigns (20%). Read more….

The good news for advertisers and marketers is that Display Sense has solved the two main barriers. The Blinxel 3D AR tech is as easy to use as making a video, something all advertisers and marketing companies understand. Secondly our cost to produce is a fraction of traditional AR production costs. More, we also offer the unique ability to place real people in 3D Ar productions, with increasing the cost. Talk to us now!

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