Are immersive technologies ready to build online buying trust?

Are immersive technologies ready to build online buying trust?
Source: Ikea

Immersive technologies — i.e., augmented reality (AR), 360° video, 3D content and virtual reality (VR) — are advanced, affordable and increasingly being welcomed by consumers looking for greater confidence in making online purchases, according to a recent study.

The research from Accenture Interactive describes immersive technologies as the “missing link” between the trust that comes from touching and trying products before buying in-store and the doubts that come from online purchases.

“The reality is that rotating a 3D model of a designer handbag or seeing a 360° video of an oceanfront rental home is more than a cool interaction. It is an exercise in truth seeking,” wrote Accenture in the study. “Unlike anything else in digital commerce, immersive experiences provide accessibility and tangibility.” Read more……

Looking at technologies like photogrammetry, augmented reality, 3D? Looking for ways to improve your customer engagement? Looking to increase conversion rates. Than talk to the 3D AR Specialists. It costs nothing to talk and who knows you might walk away with some new ideas. Lets Talk?


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