The desire of brands to involve customers always seek new ways of expressing themselves. Many companies have already intercepted the potential of new technologies to make the experience with the brand as immersive and engaging as possible. Among the main trends to emerge are virtual reality and augmented reality, which certainly guarantee a novelty effect to the final consumer.
People love to feel unique in the eyes of the brands and appreciate the exclusive services, whether it’s an app that allows them to try out new furniture in the apartment where they live or that offers tips for the perfect make-up based on the type of skin , the important thing is that they are personalized.
Above all the AR, with applications that are much more affordable for each user, is impacting the customer experience by transforming the way companies interact with their customers, helping them achieve their goals and finalize sales by improving their brand experience.
Today the application frontiers of augmented reality are very wide and soon business opportunities will be produced in many fields, such as gaming, events, healthcare, insurance, retail, education, sports and live entertainment. Read more….