Proof points continue to roll out for AR’s effectiveness as an advertising medium. Early-adopter brands are learning that AR lets them demonstrate products in immersive ways. That can include brand exposure (upper-funnel) or “try before you buy” (lower-funnel) visualization.
More evidence from the lower-funnel side of the AR commerce spectrum comes from a new case study from NexTech AR Solutions. The AR eCommerce firm reports that a recent 3D ad campaign it ran for Miele Vaccum saw a conversion boost of 300 percent over non-AR equivalents. Read more….
Wondering how AR fits into your marketing strategy? Talk to the 3DAR specialists and lets examine the options to drive increased engagement for your brand. Lets talk!
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