Proof points for AR’s role as a shopping tool continue to emerge. We’ve been hearing this rallying cry for AR commerce for a few years, but it takes on new meaning during Covid-era retail…
Retailers are relying more than ever on their e-commerce sites to engage and win customers — and increasingly, they're turning to augmented reality and 3D to boost shoppers' confidence in…
AR gives you another tool in your belt when it comes to driving sales and enhancing brand value through mobile devices Today's markets are driven more and more by the…
The human touch has become a taboo. This damned virus has given a shoulder to the whole sharing economy from transport to accommodation, inevitably passing through restaurants. Distance, mask, relationships,…
Proof points continue to roll out for AR’s effectiveness as an advertising medium. Early-adopter brands are learning that AR lets them demonstrate products in immersive ways. That can include brand engagement (upper-funnel)…
The global COVID-19 pandemic has created upheaval in countless ways, forcing many to adapt to a new way of living. Similarly, every industry has had to learn how to adapt…
A lot can be learned from consumer AR’s early leaders. What are they doing right? How are they engaging users? And how are they making money? These are key…
Proof points continue to roll out for AR’s effectiveness as an advertising medium. Early-adopter brands are learning that AR lets them demonstrate products in immersive ways. That can include brand exposure (upper-funnel)…
AR/VR spending to reach $18+ billion in 2020. That estimate might hit an unexpected glitch but the trend is well established. A major factor behind the trend is the reducing…
AR use in advertising may be the most "lucrative" application. The ability for all in the marketing and advertising sector to "flex their creative muscles" has a lot of appeal.…