Will AR Enable Retail’s Touchless Era?
Proof points for AR’s role as a shopping tool continue to emerge. We’ve been hearing this rallying cry for AR commerce for a few years, but it takes on new meaning during Covid-era retail…
Adding AR to your e-commerce site? Here are 3 crucial questions to ask
Retailers are relying more than ever on their e-commerce sites to engage and win customers — and increasingly, they're turning to augmented reality and 3D to boost shoppers' confidence in…
5 ways to use Augmented Reality in your marketing strategy
AR gives you another tool in your belt when it comes to driving sales and enhancing brand value through mobile devices Today's markets are driven more and more by the…
Augmented reality (AR) is the future of Restaurant Menu?
The human touch has become a taboo. This damned virus has given a shoulder to the whole sharing economy from transport to accommodation, inevitably passing through restaurants. Distance, mask, relationships,…
Papa John’s Reaches 25% Conversion Rate with AR Campaign
Proof points continue to roll out for AR’s effectiveness as an advertising medium. Early-adopter brands are learning that AR lets them demonstrate products in immersive ways. That can include brand engagement (upper-funnel)…
How Will AR Power Post-Pandemic Commerce?
The global COVID-19 pandemic has created upheaval in countless ways, forcing many to adapt to a new way of living. Similarly, every industry has had to learn how to adapt…
What’s Driving Houzz’ AR Success?
A lot can be learned from consumer AR’s early leaders. What are they doing right? How are they engaging users? And how are they making money? These are key…
Campaign Tracker: AR Boosts Ad Conversions 300%
Proof points continue to roll out for AR’s effectiveness as an advertising medium. Early-adopter brands are learning that AR lets them demonstrate products in immersive ways. That can include brand exposure (upper-funnel)…
Worldwide Spending on Augmented and Virtual Reality Expected to Reach $18.8 Billion in 2020, According to IDC
AR/VR spending to reach $18+ billion in 2020. That estimate might hit an unexpected glitch but the trend is well established. A major factor behind the trend is the reducing…
XR Talks: Advertising in the ‘Experience Economy’
AR use in advertising may be the most "lucrative" application. The ability for all in the marketing and advertising sector to "flex their creative muscles" has a lot of appeal.…