AR on mobile phone

3D, AR can hurdle long-standing e-commerce challenges, help retailers maintain momentum

As we head into the crucial holiday season, Vertebrae's recent consumer survey of more than 1,000 U.S. consumers found that the Web will remain a leading touchpoint for brands, as nearly 1 in 2 respondents (47.5%) do not feel safe shopping in stores. Close to two-thirds, 74%, said they now shop online at least weekly, with a third (34%) doing so at least once a day.
The Future of Retail and Shopping in a Digital-First World

The Future of Retail and Shopping in a Digital-First World

When was the last time you shopped in a physical store? In just a few months, COVID-19 has turned in-store shopping into something merely nostalgic. Many retail brands with brick and mortar stores have pivoted and profited from a digital presence. However, the experiential nature of shopping – the desire for tactile and sensory – is still highly valued by consumers.
Will Gen-Z Be the AR Generation?

Will Gen-Z Be the AR Generation?

Socially-distributed lenses and filters are the leading form of consumer-based AR in terms of active use. A close second is location-based gaming, thanks to Pokémon Go, whose users engage with AR 2-3 minutes per session and with more AR game elements rolling out all the time.