Retailers like Target, Home Depot, Wayfair, IKEA, and others have embraced augmented reality to help shoppers make decisions about products they’re interested in by visualizing the items in their own homes. Today, Etsy is hopping on the AR bandwagon as well, with the launch of an updated iOS app that uses augmented reality features to help consumers shopping for wall art specifically.
The company says it’s seen an increase in customers shopping for home decor since the start of the COVID-19 pandemic. Read more…
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