Thrive Analytics and ARtillery Intelligence today released a new report: AR Usage & Consumer Attitudes, Wave III. ARtillery Intelligence authored survey questions and a narrative report while Thrive Analytics administered the survey through its established survey engine and ongoing Virtual Reality Monitor™ research.
Highlights include the fact that 26 percent of consumers have used mobile augmented reality (AR). More importantly, they’re using it often: almost half of respondents use mobile AR at least weekly. This is telling indication of mobile AR’s potential, given that active use is a key mobile app success factor and tied closely to revenue metrics. Read more….
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