Proof points continue to roll out for AR’s effectiveness as an advertising medium. Early-adopter brands are learning that AR lets them demonstrate products in immersive ways. That can include brand engagement (upper-funnel) or “try before you buy” (lower-funnel) visualization.
More evidence from the lower-funnel side of the AR commerce spectrum comes from Papa John’s Valentine’s Day Snapchat lens campaign. Meant to promote its festive heart-shaped pizza in U.S. markets, the front-facing camera activation let users play with heart-themed AR animations. Read more….
Looking for your next campaign advantage? Heard about AR, but note sure how to use it? Talk to the 3D AR specialists. We’ll listen, work with you and help you navigate the path to a competitive AR solution. Lets Talk!
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