The commercial benefits of Augmented Reality are well established.
However most of the revenue projection studies fail to mention how to use it.
The main barrier most businesses face when attempting to take their products into this new media is the technical hurdles of making 3D content without incurring exorbitant production costs.
Blink™ enables anyone to make photo-real 3D using only video production skills and at a fraction of the cost.
Blink™ allows you to continuously create exciting experiences with a brand or product. Creating memorable brand experiences through the uses of AR, will drive customer engagement to new levels.
Using Blink™ 3D content, businesses will be able to convert attention and brand engagement into action.
Excellent customer experiences drive greater brand engagement
Augmented Realitys ability to be used as a training aid is well documented.
Companies with deep pockets have been spending big in AR to deliver better available airtime and to improve operational results.
Blink™ uses standard video production techniques to create true 3D volumetric video. This is a new kind of video media that is as easy to produce as traditional digital video, but effortlessly creates a fully realised 3D “hologram” like result that is immediately viewable in Augmented Reality on any modern mobile phone or wearable display. Here’s how it works:
You record your performance with our Blink™
Your content is processed from our proprietary .blink format into “depth video”. The result is a standard .mp4
You can then edit the video using almost any off-the-shelf video editor.
You manage your content, connecting it to your brand and your online presence.
You host your content wherever you prefer, ensuring it’s always available and accessible to those you authorize.
You create and manage the links that connect your online presence to the Blinks that you want your audience to enjoy.
Your content is available to be viewed on the Blink™ app. This is an entirely white-label experience. You define your customers experience from beginning to end. All your customer needs to do is install the Blink™ app once. From that moment on, every Blink™ ever made will be available to the people you authorize as easily as clicking a link in a mobile browser. You record your promotional event with our Blink™ recorder.
Available on most modern iOS devices
Available on most modern Android devices
Anyone who wants to view your Blink™ need only download our Blink™ Viewer app. Once they have it on their device, any time they click on a link to view one of your Blinks™ their browser will immediately flip over to Blink™ and your AR experience will begin.
If you have linked your Blink™ to a marker image, the user will see a guide to help them find your image, so that your content can be viewed in exactly the format you designed for it.
40,000 DOWNLOADS PROMISED: 110,000 DELIVERED. PLUS 2 AWARD NOMINATIONS.
Norway is the 2nd least densely populated country in Europe at the size of New Mexico, about 5 million people. Production of produce is spread across the whole country. While the infrastructure is quite good, high mountains and deeply cut valleys and fjords combined with a severe northern climate make inland transportation difficult during the winter.
Norwegians really love their milk. And most of it is produced at more than 10 000 Tine farms. Tine has 85% of the dairy product market in Norway. Norwegians are also very technology savvy being early adopters of new technology.
Norway has a solid cell phone infrastructure where 61% of those who have mobile phones (15 YO+) have smartphones. Approx. 2/3 of Norwegians consume mobile media on a daily basis.
All this makes for valid starting point to create a high-end AR app.
Sources: www.internetworldstats.com / www.tns-gallup.no
The dairy producer Tine regionalize their distribution of milk having already a regional production concept. They split Norway into 5 milk regions.
They had an existing marketing concept with TV commercials using live action talking cows.
Our brief was to create an Augmented Reality app for their 30 different milk cartons (6 from each region) to work on all compatible smartphones and tablets with animated cows speaking different regional dialects.
Our goal was to communicate that TineMelk now comes from 5 different regions – local, short traveled, eco-friendly milk!
We wanted to make the customers proud of their own region.
We exceeded the client and the advertising agency’s expectations. They hoped for 40 000 downloads, we had over 110 000 in 3 months.
We received international recognition with the app being shortlisted in 2 categories (Media Lions, Mobile Lions) for the Cannes Lions, the world’s biggest annual awards show and festival for professionals in the creative communications industry.
Whether it be for creating service applications for airlines or creating unique experiences in the retail concourse of an airport, the airline industry sees the benefit in creating and using AR content.
“The augmented and virtual reality market in aviation is projected to grow from USD 78 million in 2019 to USD 1,372 million by 2025, at a CAGR of 61.2% during the forecast period
AR VR in aviation enables smoother and efficient operations that lead to cost savings in aviation functions such as manufacturing, maintenance, airport operations, airline operations, aviation training, among others. AR VR provides an immersive and interactive approach that connects the aviation ecosystem to improve the efficiency of various tasks. Smoother airport and airline operations lead to more revenue as aircraft spend less time out of service and more time flying.”
Source: Augmented and Virtual Reality (AR VR) Markets in Aviation – Global Forecast to 2025 – ResearchAndMarkets.com
Source: Augmented and Virtual Reality (AR VR) Markets in Aviation – Nov 2019
The augmented and virtual reality industry in aviation in the Asia Pacific region is projected to grow at the highest rate during the forecast period. Asia Pacific has experienced a boom in the aviation industry due to increased domestic travel, aircraft fleet, and airport projects. Due to Asia being a growing economy, technology developments in Asia are expected to be implemented at a faster rate in the coming years. This includes AR VR technology, as the developments in aviation will create a demand for AR VR technology to be implemented as the next step in this region.
Source: Nagarro – Jan 2020
Make no mistake: AR is not just another gimmick. It’s not another case of companies doing it because “everyone else is.” Integrating AR into standard processes in the aviation industry has the potential to increase flight safety, bring down costs, and ultimately provide passengers with a seamless travel experience.
No issue faced by the customer is too small when it comes to the aviation industry. Well known for providing top-notch experiences, they are leveling up in the customer satisfaction scale by adopting new technologies like AR and VR.
With the steady increase in consumers’ purchasing power and quality requirements, brands can ill afford to drop the ball. Airline service providers are investing more resources to better understand, model, and predict customer behavior. With augmented reality, they have a real chance of upgrading consumer satisfaction to version 2.0
AR is a powerful tool to support remote technicians and engineers performing maintenance, repair or production tasks. By holding a phone or tablet in front of an aircraft part, static instructions become interactive, showing the worker where the new parts should go on top of what he actually has in front of him. Labels can be added to indicate the name of a part or actions to take.
AR also allows more experienced staff to remotely assist junior staff preventing key engineers from wasting time in transport. TAE Aerospace has developed a special wearable allowing the senior staff to see what the remote staff sees and can point out physical objects using a VR hand, or marker, that will be visible on the wearable screen worn by the person on site doing the work.