The commercial benefits of Augmented Reality are well established.
However most of the revenue projection studies fail to mention how to use it.
The main barrier most brands and advertisers face when attempting to take their products into this new media is the technical hurdles of making 3D content without incurring exorbitant production costs.
Blink™ enables anyone to make photo-real 3D using only video production skills and at a fraction of the cost.
Blink™ allows you to continuously create exciting experiences with a brand or product. Creating memorable brand experiences through the uses of AR, will drive customer engagement to new levels.
Using Blink™ 3D content, marketers will be able to convert attention and brand engagement into action.
Conversions drive sales.
Augmented Realitys ability to impress an audience is well documented.
Brands with deep pockets have been spending big in AR for years with spectacular results.
Blink™ uses standard video production techniques to create true 3D volumetric video. This is a new kind of video media that is as easy to produce as traditional digital video, but effortlessly creates a fully realised 3D hologram like result that is immediately viewable in Augmented Reality on any modern mobile phone or wearable display. Here’s how it works:
You record your performance with our Blink™
Your content is processed from our proprietary .blink format into “depth video”. The result is a standard .mp4
You can then edit the video using almost any off-the-shelf video editor.
You manage your content, connecting it to your brand and your online presence.
You host your content wherever you prefer, ensuring it’s always available and accessible to those you authorize.
You create and manage the links that connect your online presence to the Blinks that you want your audience to enjoy.
Your content is available to be viewed on the Blink™ app. This is an entirely white-label experience. You define your customers experience from beginning to end. All your customer needs to do is install the Blink™ app once. From that moment on, every Blink™ ever made will be available to the people you authorize as easily as clicking a link in a mobile browser. You record your promotional event with our Blink™ recorder.
Available on most modern iOS devices
Available on most modern Android devices
Anyone who wants to view your Blink™ need only download our Blink™ Viewer app. Once they have it on their device, any time they click on a link to view one of your Blinks™ their browser will immediately flip over to Blink™ and your AR experience will begin.
If you have linked your Blink™ to a marker image, the user will see a guide to help them find your image, so that your content can be viewed in exactly the format you designed for it.
40,000 DOWNLOADS PROMISED: 110,000 DELIVERED. PLUS 2 AWARD NOMINATIONS.
Norway is the 2nd least densely populated country in Europe at the size of New Mexico, about 5 million people. Production of produce is spread across the whole country. While the infrastructure is quite good, high mountains and deeply cut valleys and fjords combined with a severe northern climate make inland transportation difficult during the winter.
Norwegians really love their milk. And most of it is produced at more than 10 000 Tine farms. Tine has 85% of the dairy product market in Norway. Norwegians are also very technology savvy being early adopters of new technology.
Norway has a solid cell phone infrastructure where 61% of those who have mobile phones (15 YO+) have smartphones. Approx. 2/3 of Norwegians consume mobile media on a daily basis.
All this makes for valid starting point to create a high-end AR app.
Sources: www.internetworldstats.com / www.tns-gallup.no
The dairy producer Tine regionalize their distribution of milk having already a regional production concept. They split Norway into 5 milk regions.
They had an existing marketing concept with TV commercials using live action talking cows.
Our brief was to create an Augmented Reality app for their 30 different milk cartons (6 from each region) to work on all compatible smartphones and tablets with animated cows speaking different regional dialects.
Our goal was to communicate that TineMelk now comes from 5 different regions – local, short traveled, eco-friendly milk!
We wanted to make the customers proud of their own region.
We exceeded the client and the advertising agency’s expectations. They hoped for 40 000 downloads, we had over 110 000 in 3 months.
We received international recognition with the app being shortlisted in 2 categories (Media Lions, Mobile Lions) for the Cannes Lions, the world’s biggest annual awards show and festival for professionals in the creative communications industry.
Augmented Reality (AR) offers a unique way for marketers to interact with smartphone, tablet and camera centric customers by blending physical and digital worlds. The growth indications and the data on engagement means this medium is here to stay and will become one of the key platforms for brands and advertisers to use.
The Boston Consulting Group in its report on Augmented Reality noted the opportunity AR presents for marketers and brands.
In 2019, Toyota launched the Hybrid AR app, to allow customers to gain a better understanding of how its new C-HR model. Created with agency Brandwidth, the app works by overlaying images of the inner workings of the Hybrid drivetrain onto physical vehicles.
“The global AR market is forecast to reach a value of $70.01 billion by 2023.
Investment in AR has steadily increased in the past few years, and more recently, the technology has generated renewed interest from big brands. Facebook announced an update to its Spark AR platform at the F8 conference in May 2019, while Apple and SAP extended their partnership to focus on increasing augmented reality adoption among businesses.
Within the context of marketing, augmented reality allows brands to offer unique and immersive digital experiences, and to engage consumers in a memorable way. Here’s a list of some of the brands to create AR-based experiences in recent times, and what they achieved from doing so….”
“Augmented reality helps businesses increase brand awareness, build a loyal customer base, and connect with their audience by closing the gap between imagination and reality.
Pokémon Go was one of the most widely hyped phenomena when augmented reality (AR) first started to gain traction in 2016.
According to Statista(link is external), the augmented reality and virtual reality (AR/VR) market is expected to reach to $192.7 billion by 2022, after starting at $6.1 billion in 2016.
Predictions estimate the combined market size of AR/VR will increase in revenue more than 50 times by the year 2022.
Augmented reality displays on a smartphone’s camera screen and overlays virtual objects over a real-world image it captures. This technology uses computer vision-based recognition algorithms to augment graphics, videos, and sound.
As AR continues to trend, it’s helping industries like retail and e-commerce to education, healthcare, and real estate improve, making the user experience more memorable and enhancing user engagement for better customer retention.
Due to its popularity, many startups, organizations, and entrepreneurs have already adopted this technology. In fact, around 546 startups are already listed as contenders in the AR reality race, AngelList revealed…”
“The desire of brands to involve customers always seek new ways of expressing themselves. Many companies have already intercepted the potential of new technologies to make the experience with the brand as immersive and engaging as possible. Among the main trends to emerge are virtual reality and augmented reality, which certainly guarantee a novelty effect to the final consumer.
People love to feel unique in the eyes of the brands and appreciate the exclusive services, whether it’s an app that allows them to try out new furniture in the apartment where they live or that offers tips for the perfect make-up based on the type of skin , the important thing is that they are personalized.
Above all the AR, with applications that are much more affordable for each user, is impacting the customer experience by transforming the way companies interact with their customers, helping them achieve their goals and finalize sales by improving their brand experience….”