HOW BLINK™ BENEFITS YOU

A new training channel

The training benefits of Augmented Reality are well established. 

However most of the service and field operations studies fail to mention the full benefits of how to use it.

The main barrier most service organisations face when attempting to take their products into this new media is the technical hurdles of making 3D content without incurring exorbitant production costs.   

Blink™ enables anyone to make photo-real 3D using only video production skills and at a fraction of the cost.


A new customer service channel

Blink™ allows you to continuously deliver new customer experiences with your service or product. Creating memorable  experiences through the uses of AR, will drive customer engagement and customer satisfaction to new levels. 

Using Blink™ 3D content, businesses will be able to convert attention and engagement into action. 

Engagement drive improved client retention and improved customer satisfaction

 

A new education channel

It is well documented that Augmented Reality improves learning outcomes, with greater knowledge retention.

Organisations with deep pockets have been spending big in AR for years with spectacular results.


BLINK™ IS A MEDIA THAT TURNS VIDEO INSIDE OUT

Blink™ uses standard video production techniques to create true 3D volumetric video. This is a new kind of video media that is as easy to produce as traditional digital video, but effortlessly creates a fully realised 3D hologram like result that is immediately viewable in Augmented Reality on any modern mobile phone or wearable display.   Here’s how it works:

You record your performance with our Blink™

Your content is processed from our proprietary .blink format into “depth video”. The result is a standard .mp4

You can then edit the video using almost any off-the-shelf video editor.

You manage your content, connecting it to your brand and your online presence.

You host your content wherever you prefer, ensuring it’s always available and accessible to those you authorize.

You create and manage the links that connect your online presence to the Blinks that you want your audience to enjoy.

 

Your content is available to be viewed on the Blink™ app. This is an entirely white-label experience. You define your customers experience from beginning to end. All your customer needs to do is install the Blink™ app once. From that moment on, every Blink™ ever made will be available to the people you authorize as easily as clicking a link in a mobile browser.  You record your promotional event with our Blink™ recorder.

 

iOS

Available on most modern iOS devices

ANDROID

Available on most modern Android devices

Anyone who wants to view your Blink™ need only download our Blink™ Viewer app. Once they have it on their device, any time they click on a link to view one of your Blinks™ their browser will immediately flip over to Blink™  and your AR experience will begin.

If you have linked your Blink™ to a marker image, the user will see a guide to help them find your image, so that your content can be viewed in exactly the format you designed for it.


CASE STUDY

40,000 DOWNLOADS PROMISED: 110,000 DELIVERED. PLUS 2 AWARD NOMINATIONS.

 

Norway is the 2nd least densely populated country in Europe at the size of New Mexico, about 5 million people. Production of produce is spread across the whole country. While the infrastructure is quite good, high mountains and deeply cut valleys and fjords combined with a severe northern climate make inland transportation difficult during the winter.

 

Norwegians really love their milk. And most of it is produced at more than 10 000 Tine farms. Tine has 85% of the dairy product market in Norway. Norwegians are also very technology savvy being early adopters of new technology.

Norway has a solid cell phone infrastructure where 61% of those who have mobile phones (15 YO+) have smartphones. Approx. 2/3 of Norwegians consume mobile media on a daily basis.

All this makes for valid starting point to create a high-end AR app.

Sources: www.internetworldstats.com / www.tns-gallup.no

The dairy producer Tine regionalize their distribution of milk having already a regional production concept. They split Norway into 5 milk regions.

They had an existing marketing concept with TV commercials using live action talking cows.

Our brief was to create an Augmented Reality app for their 30 different milk cartons (6 from each region) to work on all compatible smartphones and tablets with animated cows speaking different regional dialects.

Our goal was to communicate that TineMelk now comes from 5 different regions – local, short traveled, eco-friendly milk!

We wanted to make the customers proud of their own region.

We exceeded the client and the advertising agency’s expectations. They hoped for 40 000 downloads, we had over 110 000 in 3 months.

We received international recognition with the app being shortlisted in 2 categories (Media Lions, Mobile Lions) for the Cannes Lions, the world’s biggest annual awards show and festival for professionals in the creative communications industry.


AUGMENTED REALITY PREDICTIONS IN FIELD TECH

Augmented reality (AR) technologies overlay digital images onto real-world environments in real time. Companies with large field service organizations are using AR to reduce the length of service calls and, as a result, improve productivity, lower costs, and boost customer satisfaction. 

An example of the benefits derived from an AR Service Technician rollout.
Source: Rolling Out Augmented Reality in the Field – Boston Consulting Group Nov 2018

Example of how Emerson used AR for remote serving


COMMENTARY

Source: Rolling Out Augmented Reality In The Field.  Boston Consulting Group – Nov 2018

 It might take two hours for an experienced field technician to fix a broken MRI. But a pair of smart glasses that displays step-by-step instructions in the tech’s field of vision could help shave as much as 50% from the time it takes to diagnose the problems and make needed repairs.

Smart glasses and other augmented reality (AR) technologies overlay digital images onto real-world environments in real time. Companies with large field service organizations are using AR to reduce the length of service calls and, as a result, improve productivity, lower costs, and boost customer satisfaction. Leading innovators also see AR as a way to accelerate the training of new technicians, as the more experienced techs retire and take institutional knowledge with them when they go…..

Source: Use Case: Augmented Reality finds early adoption with field service technicians – ZDNet July 2018

Augmented Reality is poised for rapid adoption with companies looking to improve their first-time fix rate on service calls.

As of this year, for example, BP‘s U.S. Lower 48 onshore oil and natural gas business has been equipping field service technicians with Augmented Reality platforms to assist with repairs.

The reasons are easy to understand. A rule of thumb industry-wide is that about 25 percent of technicians who make service calls require follow-up visits.

When dealing with high-cost capital equipment, such as utilities infrastructure or medical diagnostics (MRI machines, for example) downtime caused by call-backs has significant associated costs…..

Source: The Untapped Potential of AR in Field Service – Field service Digital Mar 2018

 The experiences in the world around us are split between the real and unreal. Augmented reality (AR) is a set of technologies that blurs this fundamental difference. AR puts the things we need to see, feel and hear into a real-world context by placing them in our physical field of view. Needless to say, it’s a paradigm shift.

Technology, if used appropriately, can be very rewarding. As one of the many promising technologies that can impact field service, AR has the clear potential to not only boost operational efficiency (e.g. fleet utilization) and service accuracy (e.g. First-Time Fix rates, which further improves customer experience), but also solve the human resource challenge of attracting the next generation to field service. Being successful in field service requires specialized skills — and AR can ramp up the learning curve for new workers.