The remote service aspects of Augmented Reality are well established.
However most of the cases and use of projection studies fail to mention how to use it.
The main barrier most organisations face when attempting to take their services into this new media is the technical hurdles of making 3D content without incurring exorbitant production costs.
Blink™ enables anyone to make photo-realistic 3D using only video production skills and at a fraction of the cost.
Blink™ allows you to continuously create new and enhanced clinical experiences with a service or product. Creating memorable and effective patient experiences through the uses of AR, will drive improved treatment outcomes to new levels.
Using Blink™ 3D content, hospitals, clinics and medical practitioners will be able to create new patient engagements.
Engagement drives learning.
It is well documented that Augmented Reality improves learning outcomes, with greater knowledge retention.
Organisations with deep pockets have been spending big in AR for years with spectacular results.
Blink™ uses standard video production techniques to create true 3D volumetric video. This is a new kind of video media that is as easy to produce as traditional digital video, but effortlessly creates a fully realised 3D hologram like result that is immediately viewable in Augmented Reality on any modern mobile phone or wearable display. Here’s how it works:
You record your performance with our Blink™
Your content is processed from our proprietary .blink format into “depth video”. The result is a standard .mp4
You can then edit the video using almost any off-the-shelf video editor.
You manage your content, connecting it to your brand and your online presence.
You host your content wherever you prefer, ensuring it’s always available and accessible to those you authorize.
You create and manage the links that connect your online presence to the Blinks that you want your audience to enjoy.
Your content is available to be viewed on the Blink™ app. This is an entirely white-label experience. You define your customers experience from beginning to end. All your customer needs to do is install the Blink™ app once. From that moment on, every Blink™ ever made will be available to the people you authorize as easily as clicking a link in a mobile browser. You record your promotional event with our Blink™ recorder.
Available on most modern iOS devices
Available on most modern Android devices
Anyone who wants to view your Blink™ need only download our Blink™ Viewer app. Once they have it on their device, any time they click on a link to view one of your Blinks™ their browser will immediately flip over to Blink™ and your AR experience will begin.
If you have linked your Blink™ to a marker image, the user will see a guide to help them find your image, so that your content can be viewed in exactly the format you designed for it.
40,000 DOWNLOADS PROMISED: 110,000 DELIVERED. PLUS 2 AWARD NOMINATIONS.
Norway is the 2nd least densely populated country in Europe at the size of New Mexico, about 5 million people. Production of produce is spread across the whole country. While the infrastructure is quite good, high mountains and deeply cut valleys and fjords combined with a severe northern climate make inland transportation difficult during the winter.
Norwegians really love their milk. And most of it is produced at more than 10 000 Tine farms. Tine has 85% of the dairy product market in Norway. Norwegians are also very technology savvy being early adopters of new technology.
Norway has a solid cell phone infrastructure where 61% of those who have mobile phones (15 YO+) have smartphones. Approx. 2/3 of Norwegians consume mobile media on a daily basis.
All this makes for valid starting point to create a high-end AR app.
Sources: www.internetworldstats.com / www.tns-gallup.no
The dairy producer Tine regionalize their distribution of milk having already a regional production concept. They split Norway into 5 milk regions.
They had an existing marketing concept with TV commercials using live action talking cows.
Our brief was to create an Augmented Reality app for their 30 different milk cartons (6 from each region) to work on all compatible smartphones and tablets with animated cows speaking different regional dialects.
Our goal was to communicate that TineMelk now comes from 5 different regions – local, short traveled, eco-friendly milk!
We wanted to make the customers proud of their own region.
We exceeded the client and the advertising agency’s expectations. They hoped for 40 000 downloads, we had over 110 000 in 3 months.
We received international recognition with the app being shortlisted in 2 categories (Media Lions, Mobile Lions) for the Cannes Lions, the world’s biggest annual awards show and festival for professionals in the creative communications industry.
Healthcare and medical fields will be among the first to embrace AR in a big way. In fact, today there are many nurses and doctors interacting with AR applications every day to improve patient education and outcomes.
AR in healthcare
Healthcare workers have been quick to realise the benefits of AR technologies. Education is an obvious application of augmented reality in the healthcare field. Healthcare workers have to learn a huge amount of information about anatomy and the way the body functions. AR applications give learners the ability to visualise and interact with three-dimensional representations of bodies.
However, it’s not only healthcare workers who benefit from augmented reality. It’s also proving hugely useful as a tool for patient education, allowing medical professionals to help patients understand surgical procedures and the way medicines work……
Augmented reality is one of the most promising digital health technologies at present – look at the success of Pokémon Go – and it has the potential to change healthcare and everyday medicine completely for physicians and patients alike.
By now, it is official: Pokémon Go conquered the world. TechCrunch reported that on the day when the game was launched, it immediately surpassed the daily time usage of Facebook, SnapChat or Twitter by the average iOS user on mobile phones. Tom Curry, a man living in New Zealand quit his job to become a full-time Pokémon hunter. In Central Park, herds of Pokémon Go players almost caused a stampede as they tried to capture a rare type of the imaginary animal..”
Virtual reality (VR) and augmented reality (AR) technologies are still at an early stage, but both could have significant benefits for the NHS.
Healthcare organisations could be spending as much as $5bn globally on AR and VR by 2025 according to one prediction, with potential applications ranging from surgical simulation and diagnostic imaging to patient care and rehabilitation. VR headsets — like the Oculus Rift or HTC Vive — offer a fully immersive experience while AR headsets — like Microsoft HoloLens or Magic Leap — allow you to overlay virtual objects onto the real world to create a mixed-reality experience. Both options are being explored by doctors around the world.