HOW BLINK™ BENEFITS YOU

A new training and safety channel

The commercial benefits of Augmented Reality are well established. 

However most of the business case studies fail to mention how best to use it.

The main barrier most organisations face when attempting to take their services into this new media is the technical hurdles of making 3D content without incurring exorbitant production costs.   

Blink™ enables anyone to make photo-real 3D using only video production skills and at a fraction of the cost.


A new staff engagement channel

Blink™ allows you to continuously create engaging staff experiences with a service or process. Creating memorable learning experiences through the uses of AR, will drive staff engagement to new levels. 

Using Blink™ 3D content, organisations will be able to convert attention and staff engagement into action and improved outcomes.

Improved outcomes means a safer more effective work environment.

 

A new education channel

It is well documented that Augmented Reality improves learning outcomes, with greater knowledge retention.

Institutions and organisations with deep pockets have been spending big in AR for years with spectacular results.


BLINK™ IS A MEDIA THAT TURNS VIDEO INSIDE OUT

Blink™ uses standard video production techniques to create true 3D “volumetric video”. This is a new kind of video media that is as easy to produce as traditional digital video, but effortlessly creates a fully realised 3D “hologram” like result that is immediately viewable in Augmented Reality on any modern mobile phone or wearable display.   Here’s how it works:

You record your performance with our Blink™

Your content is processed from our proprietary .blink format into “depth video”. The result is a standard .mp4

You can then edit the video using almost any off-the-shelf video editor.

You manage your content, connecting it to your brand and your online presence.

You host your content wherever you prefer, ensuring it’s always available and accessible to those you authorize.

You create and manage the links that connect your online presence to the Blinks that you want your audience to enjoy.

 

Your content is available to be viewed on the Blink™ app. This is an entirely white-label experience. You define your customers experience from beginning to end. All your customer needs to do is install the Blink™ app once. From that moment on, every Blink™ ever made will be available to the people you authorize as easily as clicking a link in a mobile browser.  You record your promotional event with our Blink™ recorder.

 

iOS

Available on most modern iOS devices

ANDROID

Available on most modern Android devices

Anyone who wants to view your Blink™ need only download our Blink™ Viewer app. Once they have it on their device, any time they click on a link to view one of your Blinks™ their browser will immediately flip over to Blink™  and your AR experience will begin.

If you have linked your Blink™ to a marker image, the user will see a guide to help them find your image, so that your content can be viewed in exactly the format you designed for it.


CASE STUDY

40,000 DOWNLOADS PROMISED: 110,000 DELIVERED. PLUS 2 AWARD NOMINATIONS.

 

Norway is the 2nd least densely populated country in Europe at the size of New Mexico, about 5 million people. Production of produce is spread across the whole country. While the infrastructure is quite good, high mountains and deeply cut valleys and fjords combined with a severe northern climate make inland transportation difficult during the winter.

 

Norwegians really love their milk. And most of it is produced at more than 10 000 Tine farms. Tine has 85% of the dairy product market in Norway. Norwegians are also very technology savvy being early adopters of new technology.

Norway has a solid cell phone infrastructure where 61% of those who have mobile phones (15 YO+) have smartphones. Approx. 2/3 of Norwegians consume mobile media on a daily basis.

All this makes for valid starting point to create a high-end AR app.

Sources: www.internetworldstats.com / www.tns-gallup.no

The dairy producer Tine regionalize their distribution of milk having already a regional production concept. They split Norway into 5 milk regions.

They had an existing marketing concept with TV commercials using live action talking cows.

Our brief was to create an Augmented Reality app for their 30 different milk cartons (6 from each region) to work on all compatible smartphones and tablets with animated cows speaking different regional dialects.

Our goal was to communicate that TineMelk now comes from 5 different regions – local, short traveled, eco-friendly milk!

We wanted to make the customers proud of their own region.

We exceeded the client and the advertising agency’s expectations. They hoped for 40 000 downloads, we had over 110 000 in 3 months.

We received international recognition with the app being shortlisted in 2 categories (Media Lions, Mobile Lions) for the Cannes Lions, the world’s biggest annual awards show and festival for professionals in the creative communications industry.


AUGMENTED REALITY PREDICTIONS IN ITEO (Instructional, Training, Education, OH&S)

Teachers have now a powerful tool in Augmented Reality. AR can motivate and engage students making the STEM and coding learning process faster, fun, and better than ever before. By 2025, two billion of the global population is going to be made up by the youngest generation: Generation Alpha, also known as the iGeneration. Generation Alpha are children born between 2010 and 2025.

British Safety Council – Virtual and Augmented Reality Training


COMMENTARY

Source: Augmented Reality: The Future of Education – Interesting Engineering April 2019

 “Teachers have now a powerful tool in Augmented Reality. AR can motivate and engage students making the STEM and coding learning process faster, fun, and better than ever before. 2025, two billion of the global population is going to be made up by the youngest generation: Generation Alpha, also known as the iGeneration. Generation Alpha are children born between 2010 and 2025.  This is the first generation entirely born in the 21st century. These children are considered to be the most technological-infused demographic up to date.   Generation Alpha use technology, smartphones, tablets, and computers naturally. They haven’t known life without the Internet or video games. Some of them live in smart homes and talk to a Smart Voice Assistant every morning before going to school….”

Source: Design considerations for combining augmented reality with intelligent tutors – ScienceDirect Vol 77 Dec 2018
  • “The effectiveness of Intelligent Tutoring Systems in psychomotor domains can potentially be enhanced by combining them with Augmented Reality paradigms.
  • Due to ITS complexity and design, work on the use of ITSs with AR is significantly limited and how these paradigms work together is not well understood.
  • Existing work shows that combining ITSs with AR enhances significantly enhances performance and learning.
  • Combining AR with ITS requires a gateway interface and networking capabilities in both the ITS and the AR application, due to non-standardised mechanisms used in these systems.
  • Additional research on the design of the interface; authoring systems for ITSs in AR and their learning effectiveness is required.”
Source: Augmented Reality: The Future of Job Training – Training Industry Aug 2017
 

When we imagine futuristic technologies, the first things to come to mind are often flying cars and holodecks: grand, entertaining uses of grand, entertaining ideas. We’re less inclined to think about how new technologies can influence our daily lives, particularly in a realm as commonplace as job training. In 2017, we (somewhat disappointingly) do not have flying cars or holodecks, but we do have a futuristic way to conduct job training: augmented reality (AR)…..