HOW BLINK™ BENEFITS YOU

A new media channel

The commercial benefits of Augmented Reality are well established. 

However most of the revenue projection studies fail to mention how to use it.

The main barrier most marketers or media companies face when attempting to take their products into this new media is the technical hurdles of making 3D content without incurring exorbitant production costs.   

Blink™ enables anyone to make photo-real 3D using only video production skills and at a fraction of the cost.


A new customer engagement channel

Blink™ allows you to continuously create exciting experiences with a brand or product. Creating memorable brand experiences through the uses of AR, will drive customer engagement to new levels. 

Using Blink™ 3D content, retailers will be able to convert attention and brand engagement into action. 

Conversions drive sales.

 

A new advertising channel

Augmented Reality’s ability to impress an audience is well documented.  Imagine, if you could run a single advert, but the linked content and message could change whenever you or your client wanted it to. Using Blink™ 3D content, that’s exactly what you can do. 

Imagine, extending the useable shelf life of all your printed or visual media at the touch of a button. Using Blink™ 3D content, that’s exactly what you can do.

 


BLINK™ IS A MEDIA THAT TURNS VIDEO INSIDE OUT

Blink™ uses standard video production techniques to create true 3D volumetric video. This is a new kind of video media that is as easy to produce as traditional digital video, but effortlessly creates a fully realised 3D hologram like result that is immediately viewable in Augmented Reality on any modern mobile phone or wearable display.   Here’s how it works:

You record your performance with our Blink™

Your content is processed from our proprietary .blink format into “depth video”. The result is a standard .mp4

You can then edit the video using almost any off-the-shelf video editor.

You manage your content, connecting it to your brand and your online presence.

You host your content wherever you prefer, ensuring it’s always available and accessible to those you authorize.

You create and manage the links that connect your online presence to the Blinks that you want your audience to enjoy.

 

Your content is available to be viewed on the Blink™ app. This is an entirely white-label experience. You define your customers experience from beginning to end. All your customer needs to do is install the Blink™ app once. From that moment on, every Blink™ ever made will be available to the people you authorize as easily as clicking a link in a mobile browser.  You record your promotional event with our Blink™ recorder.

 

iOS

Available on most modern iOS devices

ANDROID

Available on most modern Android devices

Anyone who wants to view your Blink™ need only download our Blink™ Viewer app. Once they have it on their device, any time they click on a link to view one of your Blinks™ their browser will immediately flip over to Blink™  and your AR experience will begin.

If you have linked your Blink™ to a marker image, the user will see a guide to help them find your image, so that your content can be viewed in exactly the format you designed for it.


CASE STUDY

40,000 DOWNLOADS PROMISED: 110,000 DELIVERED. PLUS 2 AWARD NOMINATIONS.

 

Norway is the 2nd least densely populated country in Europe at the size of New Mexico, about 5 million people. Production of produce is spread across the whole country. While the infrastructure is quite good, high mountains and deeply cut valleys and fjords combined with a severe northern climate make inland transportation difficult during the winter.

 

Norwegians really love their milk. And most of it is produced at more than 10 000 Tine farms. Tine has 85% of the dairy product market in Norway. Norwegians are also very technology savvy being early adopters of new technology.

Norway has a solid cell phone infrastructure where 61% of those who have mobile phones (15 YO+) have smartphones. Approx. 2/3 of Norwegians consume mobile media on a daily basis.

All this makes for valid starting point to create a high-end AR app.

Sources: www.internetworldstats.com / www.tns-gallup.no

The dairy producer Tine regionalize their distribution of milk having already a regional production concept. They split Norway into 5 milk regions.

They had an existing marketing concept with TV commercials using live action talking cows.

Our brief was to create an Augmented Reality app for their 30 different milk cartons (6 from each region) to work on all compatible smartphones and tablets with animated cows speaking different regional dialects.

Our goal was to communicate that TineMelk now comes from 5 different regions – local, short traveled, eco-friendly milk!

We wanted to make the customers proud of their own region.

We exceeded the client and the advertising agency’s expectations. They hoped for 40 000 downloads, we had over 110 000 in 3 months.

We received international recognition with the app being shortlisted in 2 categories (Media Lions, Mobile Lions) for the Cannes Lions, the world’s biggest annual awards show and festival for professionals in the creative communications industry.


AUGMENTED REALITY SPEND PREDICTIONS IN MEDIA & PRINT

While Augmented Reality (AR) has existed for more than 15 years, it is now just getting some buzz with the progression of mobile phones and their corresponding applications, video cameras and GPS units.

The media is even jumping on board, with Esquire Magazine promoting how users can experience additional content by purchasing its December Augmented Reality issue.


COMMENTARY

Source: What Augmented Reality Means for the Marketing & Media World : Walker Sands Dec 2019

 “While Augmented Reality (AR) has existed for more than 15 years, it is now just getting some buzz with the progression of mobile phones and their corresponding applications, video cameras and GPS units.

The media is even jumping on board, with Esquire Magazine promoting how users can experience additional content by purchasing its December Augmented Reality issue.

Yet according to Gartner’s 2009 Hype Cycle of Emerging Technologies, AR still has a long way to go. It will be between five and ten years until mainstream adoption. In the meantime, it’s well on its way toward the “peak of inflated expectations” – when everyone’s excited and wants to participate in the trend, but no one quite knows what to do with it…..”

Source: AR is expanding the possibilities for what can be done with print media – NewsMediaWorks Jan 2019 

As predictions roll out for which technologies will be shaping the future of the media industry, a recurring theme we’re seeing is the growth of augmented reality, known as AR.  

Popularised by mobile applications such as Pokémon Go and Snapchat, AR adds digital elements to your live view through your device’s camera, allowing you to “see” what your eyes can’t.  

 But the potential for AR goes beyond games and entertainment. There is huge potential for the technology to enhance the experience of readers of traditional forms of media such as magazines and newspapers….”

Source: AR IN SOCIAL MEDIA: The companies, trends and examples of AR being used for marketing in 2020 – Business Insider April 2019

If you think that augmented reality is a far-flung idea that will have little impact on the world of retail, think again. Current projections indicate that augmented reality will generate $120 billion in revenue by 2020*, so retailers have every reason—and opportunity—to leverage this enhanced experience with shoppers.