Augmented Reality In Sports - How Blink™ Benefits You

Discover new ways to present media with augmented reality in sports. The many advantages of augmented reality in sports is already a well-known fact. With Blink™, you can create AR holograms of your favourite sports stars. This is no flat video – these holograms are as true to life as the real thing.

The main barrier most clubs or organisations face when attempting to take their products into this new media is the technical hurdles of making 3D content without incurring exorbitant production costs.

Blink™ enables anyone to make photo-real 3D using only video production skills and at a fraction of the cost.


A New Way To Engage Supporters With Augmented Reality In Sports

Blink™ allows you to continuously create exciting experiences of your sport by creating memorable holograms of your game to share with friends and supporters. You can record a hologram of your game as easy as making a video on YouTube.  Share it on your website, or link it to your followers on Facebook, Twitter, whatever.

Using Blink™ 3D content, clubs will be able to convert attention and engagement into action.

Engagement drives membership.

A New Way To Sell

Augmented reality in sports gives you the ability to entice and impress a new audience. In fact, clubs with deep pockets have already been spending big in AR with incredible results.


We Turn Media Into Interactive Experiences

Blink™ uses intuitive video production methods to create content in the format of 3D volumetric video. This is a new kind of video media that is as easy to produce as traditional digital formats, but effortlessly creates a fully realised 3D hologram-like result that is immediately viewable in AR on any modern mobile phone or wearable display. 

This is how augmented reality in sports works:

Record your content with our Blink™ AR app

We then process your content into our proprietary .blink format so that it becomes a “depth video”. The outcome is a standard .mp4
From there, you can edit your content in your favourite video editing software
You manage your content, connecting it to your brand and your online presence.

You host your content wherever you prefer, ensuring it’s always available and accessible to those you authorise.

You create and manage the links that connect your online presence to the Blinks that you want your audience to enjoy.
Through augmented reality in sports, your content is available to be viewed on the Blink™ app. This is an entirely white-label experience. You define your customers experience from beginning to end. All your customer needs to do is install the Blink™ app once. From that moment on, every Blink™ ever made will be available to the people you authorise as easily as clicking a link in a mobile browser. You record your promotional event with our Blink™ recorder.

iOS

Available on most modern iOS devices

ANDROID

Available on most modern Android devices

Blink™ is available on most modern iOS and Android devices. Those who want to view your material only have to download the Blink™ Viewer app. Once installed, whenever they click on a link to view your video, their browser will instantly flip over to Blink™ and begin your AR content. If you have linked your Blink™ to a marker image, the user will see a guide to help them find your image, so that your content can be viewed in exactly the format you designed for it.


Augmented Reality In Sports Spend Predictions

AR may have only started to penetrate our lives, but it is here to stay, that at least is obvious. This technology is changing the whole consumer experience, and therefore present various opportunities for businesses. Augmented reality in sports industry brings vital and positive changes to fans and audience, training skills and marketing.

Fan engagement technologies, including live streaming and esports, are set to make the largest impact on sports in the next 12 months. AR is a key player in fan engagement and in the content platform. Blink™ is positioned to create high quality 3D AR content at prices well below that of competing technologies.

To learn more about our augmented reality in sports solutions and how they could benefit you, get in touch with us today.

Example of how an Ice Hockey club is using Augmented Reality to WOW fans.


COMMENTARY

Source: Revolutionizing Sports With Augmented Reality – Forbes Oct 2019

 

Augmented reality has penetrated into various sectors like education, manufacturing, retail, and healthcare. It was often overlooked in the sports domain by businesses as well as consumers, yet not anymore. The use of augmented reality in sports is bringing about significant changes in the way people consume and enjoy sporting events. It also provides valuable insights to professional players and coaches. This helps in improving their performances significantly. Businesses can capitalize on the vast market potential of the sports and entertainment industry worldwide. Augmented reality is now seeing wide application across various sports. It provides for jaw-dropping experiences for fans and new financial opportunities for businesses engaged in augmented reality solutions….”

Source: Augmented Reality in Sports – Think Mobiles

 

“In the world of technology and IT trends, the augmented reality is on everyone’s lips. And though AR may only start to penetrate our lives, but surely it is here to stay, that at least is obvious. This technology is changing the whole consumer experience, and therefore present various opportunities for businesses. In our case, augmented reality in sports industry brings vital and positive changes to fans and audience, training skills and marketing…”

Source: Augmented Reality Activations Offer Teams A New Source Of Revenue – Front Office Sports Dec 2019

“As the sports industry delves further into augmented reality, there is ample opportunity for teams to grow revenue streams by selling advertising around activations.

But to do that, more clubs and professional sports leagues have to embrace the still nascent technology first.

The AR market in sports remains largely underpenetrated, even as more examples of franchises using augmented and mixed reality pop up, experts say. Virtual reality is also becoming a larger part of team’s innovation plans. However, headsets and goggles required to experience it are just not as widely distributed as smartphones at this point.

The fact is that select teams are more excited about AR than others, according to Allan Cook, head of Deloitte’s digital reality business. Deloitte has launched activations in partnership with the USGA around U.S. Open tournaments over the past two years, featuring 3D views of select holes on golf courses and the player clubhouse….”