HOW BLINK™ BENEFITS YOU

A new media channel

The commercial benefits of Augmented Reality are well established. With Blink™, you can create AR holograms of your favourite sports stars. This is no flat video, these holograms are as true to life as the real thing.

However most of the revenue projection studies fail to mention how to use it.

The main barrier most clubs or organisations face when attempting to take their products into this new media is the technical hurdles of making 3D content without incurring exorbitant production costs.   

Blink™ enables anyone to make photo-real 3D using only video production skills and at a fraction of the cost.


A new Supporter engagement channel

Blink™ allows you to continuously create exciting experiences of your sport. Creating memorable holograms of your game to share with friends and supporters. You can record a hologram of your game as easy as making a video on YouTube.  Share it on your website, or link it to your followers on Facebook, Twitter, whatever.

Using Blink™ 3D content, clubs will be able to convert attention and engagement into action. 

Engagement drives membership.

 

A new sales channel

Augmented Realitys ability to impress an audience is well documented. 

Clubs with deep pockets have been spending big in AR with spectacular results.


BLINK™ IS A MEDIA THAT TURNS VIDEO INSIDE OUT

Blink™ uses standard video production techniques to create true 3D volumetric video. This is a new kind of video media that is as easy to produce as traditional digital video, but effortlessly creates a fully realised 3D hologram like result that is immediately viewable in Augmented Reality on any modern mobile phone or wearable display.   Here’s how it works:

You record your performance with our Blink™

Your content is processed from our proprietary .blink format into “depth video”. The result is a standard .mp4

You can then edit the video using almost any off-the-shelf video editor.

You manage your content, connecting it to your brand and your online presence.

You host your content wherever you prefer, ensuring it’s always available and accessible to those you authorize.

You create and manage the links that connect your online presence to the Blinks that you want your audience to enjoy.

 

Your content is available to be viewed on the Blink™ app. This is an entirely white-label experience. You define your customers experience from beginning to end. All your customer needs to do is install the Blink™ app once. From that moment on, every Blink™ ever made will be available to the people you authorize as easily as clicking a link in a mobile browser.  You record your promotional event with our Blink™ recorder.

 

iOS

Available on most modern iOS devices

ANDROID

Available on most modern Android devices

Anyone who wants to view your Blink™ need only download our Blink™ Viewer app. Once they have it on their device, any time they click on a link to view one of your Blinks™ their browser will immediately flip over to Blink™  and your AR experience will begin.

If you have linked your Blink™ to a marker image, the user will see a guide to help them find your image, so that your content can be viewed in exactly the format you designed for it.


CASE STUDY

40,000 DOWNLOADS PROMISED: 110,000 DELIVERED. PLUS 2 AWARD NOMINATIONS.

 

Norway is the 2nd least densely populated country in Europe at the size of New Mexico, about 5 million people. Production of produce is spread across the whole country. While the infrastructure is quite good, high mountains and deeply cut valleys and fjords combined with a severe northern climate make inland transportation difficult during the winter.

 

Norwegians really love their milk. And most of it is produced at more than 10 000 Tine farms. Tine has 85% of the dairy product market in Norway. Norwegians are also very technology savvy being early adopters of new technology.

Norway has a solid cell phone infrastructure where 61% of those who have mobile phones (15 YO+) have smartphones. Approx. 2/3 of Norwegians consume mobile media on a daily basis.

All this makes for valid starting point to create a high-end AR app.

Sources: www.internetworldstats.com / www.tns-gallup.no

The dairy producer Tine regionalize their distribution of milk having already a regional production concept. They split Norway into 5 milk regions.

They had an existing marketing concept with TV commercials using live action talking cows.

Our brief was to create an Augmented Reality app for their 30 different milk cartons (6 from each region) to work on all compatible smartphones and tablets with animated cows speaking different regional dialects.

Our goal was to communicate that TineMelk now comes from 5 different regions – local, short traveled, eco-friendly milk!

We wanted to make the customers proud of their own region.

We exceeded the client and the advertising agency’s expectations. They hoped for 40 000 downloads, we had over 110 000 in 3 months.

We received international recognition with the app being shortlisted in 2 categories (Media Lions, Mobile Lions) for the Cannes Lions, the world’s biggest annual awards show and festival for professionals in the creative communications industry.


AUGMENTED REALITY SPEND PREDICTIONS IN SPORT

AR may have only started to penetrate our lives, but it is here to stay, that at least is obvious. This technology is changing the whole consumer experience, and therefore present various opportunities for businesses. Augmented reality in sports industry brings vital and positive changes to fans and audience, training skills and marketing

Fan engagement technologies, including live streaming and esports, are set to make the largest impact on sports in the next 12 months – Source: TechCrunch Oct 2019

Augmented Reality is a key player in the fan engagement  and in the content platform. Blink™ is positioned to create high quality 3D AR content at prices well below that of competing technologies. 

Example of how an Ice Hockey club is using Augmented Reality to WOW fans.


COMMENTARY

Source: Revolutionizing Sports With Augmented Reality – Forbes Oct 2019

 

Augmented reality has penetrated into various sectors like education, manufacturing, retail, and healthcare. It was often overlooked in the sports domain by businesses as well as consumers, yet not anymore. The use of augmented reality in sports is bringing about significant changes in the way people consume and enjoy sporting events. It also provides valuable insights to professional players and coaches. This helps in improving their performances significantly. Businesses can capitalize on the vast market potential of the sports and entertainment industry worldwide. Augmented reality is now seeing wide application across various sports. It provides for jaw-dropping experiences for fans and new financial opportunities for businesses engaged in augmented reality solutions….”

Source: Augmented Reality in Sports – Think Mobiles

 

“In the world of technology and IT trends, the augmented reality is on everyone’s lips. And though AR may only start to penetrate our lives, but surely it is here to stay, that at least is obvious. This technology is changing the whole consumer experience, and therefore present various opportunities for businesses. In our case, augmented reality in sports industry brings vital and positive changes to fans and audience, training skills and marketing…”

Source: Augmented Reality Activations Offer Teams A New Source Of Revenue – Front Office Sports Dec 2019

“As the sports industry delves further into augmented reality, there is ample opportunity for teams to grow revenue streams by selling advertising around activations.

But to do that, more clubs and professional sports leagues have to embrace the still nascent technology first.

The AR market in sports remains largely underpenetrated, even as more examples of franchises using augmented and mixed reality pop up, experts say. Virtual reality is also becoming a larger part of team’s innovation plans. However, headsets and goggles required to experience it are just not as widely distributed as smartphones at this point.

The fact is that select teams are more excited about AR than others, according to Allan Cook, head of Deloitte’s digital reality business. Deloitte has launched activations in partnership with the USGA around U.S. Open tournaments over the past two years, featuring 3D views of select holes on golf courses and the player clubhouse….”