The commercial benefits of Augmented Reality are well established.
However most of the business case studies fail to mention how best to use it.
The main barrier most organisations face when attempting to take their services into this new media is the technical hurdles of making 3D content without incurring exorbitant production costs.
Blink™ enables anyone to make photo-real 3D using only video production skills and at a fraction of the cost.
Blink™ allows you to continuously create experiences and improved business processes that will delight your clients . Creating memorable experiences and processes through the uses of AR, will drive client engagement to new levels.
Using Blink™ 3D content, you will be able to convert your clients attention and brand engagement into action.
Improved process drive better outcomes.
It is well documented that Augmented Reality improves learning outcomes, with greater knowledge retention.
Institutions and organisations with deep pockets have been spending big in AR for years with spectacular results.
Blink™ uses standard video production techniques to create true 3D volumetric video. This is a new kind of video media that is as easy to produce as traditional digital video, but effortlessly creates a fully realised 3D hologram like result that is immediately viewable in Augmented Reality on any modern mobile phone or wearable display. Here’s how it works:
You record your performance with our Blink™
Your content is processed from our proprietary .blink format into “depth video”. The result is a standard .mp4
You can then edit the video using almost any off-the-shelf video editor.
You manage your content, connecting it to your brand and your online presence.
You host your content wherever you prefer, ensuring it’s always available and accessible to those you authorize.
You create and manage the links that connect your online presence to the Blinks that you want your audience to enjoy.
Your content is available to be viewed on the Blink™ app. This is an entirely white-label experience. You define your customers experience from beginning to end. All your customer needs to do is install the Blink™ app once. From that moment on, every Blink™ ever made will be available to the people you authorize as easily as clicking a link in a mobile browser. You record your promotional event with our Blink™ recorder.
Available on most modern iOS devices
Available on most modern Android devices
Anyone who wants to view your Blink™ need only download our Blink™ Viewer app. Once they have it on their device, any time they click on a link to view one of your Blinks™ their browser will immediately flip over to Blink™ and your AR experience will begin.
If you have linked your Blink™ to a marker image, the user will see a guide to help them find your image, so that your content can be viewed in exactly the format you designed for it.
40,000 DOWNLOADS PROMISED: 110,000 DELIVERED. PLUS 2 AWARD NOMINATIONS.
Norway is the 2nd least densely populated country in Europe at the size of New Mexico, about 5 million people. Production of produce is spread across the whole country. While the infrastructure is quite good, high mountains and deeply cut valleys and fjords combined with a severe northern climate make inland transportation difficult during the winter.
Norwegians really love their milk. And most of it is produced at more than 10 000 Tine farms. Tine has 85% of the dairy product market in Norway. Norwegians are also very technology savvy being early adopters of new technology.
Norway has a solid cell phone infrastructure where 61% of those who have mobile phones (15 YO+) have smartphones. Approx. 2/3 of Norwegians consume mobile media on a daily basis.
All this makes for valid starting point to create a high-end AR app.
Sources: www.internetworldstats.com / www.tns-gallup.no
The dairy producer Tine regionalize their distribution of milk having already a regional production concept. They split Norway into 5 milk regions.
They had an existing marketing concept with TV commercials using live action talking cows.
Our brief was to create an Augmented Reality app for their 30 different milk cartons (6 from each region) to work on all compatible smartphones and tablets with animated cows speaking different regional dialects.
Our goal was to communicate that TineMelk now comes from 5 different regions – local, short traveled, eco-friendly milk!
We wanted to make the customers proud of their own region.
We exceeded the client and the advertising agency’s expectations. They hoped for 40 000 downloads, we had over 110 000 in 3 months.
We received international recognition with the app being shortlisted in 2 categories (Media Lions, Mobile Lions) for the Cannes Lions, the world’s biggest annual awards show and festival for professionals in the creative communications industry.
From Materials Handling to Production and Distribution, augmented reality, big data and robotics will change conditions and push further efficiency and customer service levels in the supply chain process.
Source: Foundation for Economic Education – Meta 2 Development Kit customer survey results from December 2016
Image: Meta Augmented Reality
An example of using Augmented Reality in a warehouse picking application
“Augmented reality changes the way we do work on the floor and in inventory rooms in a few critical areas.
Today, training and certification thru AR allows us to not just do more interactive training but simulate emergency scenarios that are hard to train on otherwise. With more and more machines sensorized, we can point our phone and tablet cameras at any machine and see the Industrial Pokemon-Go, real-time data overlayed with actions to take.
Just these two use cases not only pay for the creation of content in a new way but delivers savings straight to the bottom line….”
“Augmented reality (AR) superimposes digital elements on real-world environments using cellphones, tablets, heads-up windshield displays or digital glasses. Since the 1980s, movie characters have used AR to identify aliens, change the future, fight crime and more. In 2016, popular culture was dominated by Pokémon Go, the first AR game to hit the market, sending crowds of people to roam the streets on the hunt for cartoon creatures.
Since then, AR has shown up everywhere in our lives. You can redesign your home using the Amazon Shopping app powered by AR, try on new makeup courtesy of Sephora or gamify your kid’s toothbrushing habits.
However, while most people know about the entertainment, gaming and shopping aspects of AR, few are aware that it’s already being used in work environments for more practical purposes.
Some of the most exciting new uses (for business owners) are in the supply chain. Nearly everything we use, eat or wear comes through the supply chain, and many of the big companies in the business of manufacturing and moving merchandise are already at the forefront of AR technology….”
“The 90’s called, and they don’t want their supply chain back. Companies are now looking to cloud, big data, robotics, blockchain, and other new technologies to manage their end-to-end supply chain. But where does AR fit into all this?
So far, augmented reality has given us fashionably-questionable glasses and the ubiquitous puppy Snapchat filter. But we haven’t even seen the full benefits of the technology (unless you consider seeing yourself as a tongue-wagging dog the pinnacle of scientific achievement). Could AR provide solutions to challenges in our global supply chain? We certainly think so.
Here are a few ways augmented reality can blast supply chains into the future:..”