AR on mobile phone

3D, AR can hurdle long-standing e-commerce challenges, help retailers maintain momentum

As we head into the crucial holiday season, Vertebrae's recent consumer survey of more than 1,000 U.S. consumers found that the Web will remain a leading touchpoint for brands, as nearly 1 in 2 respondents (47.5%) do not feel safe shopping in stores. Close to two-thirds, 74%, said they now shop online at least weekly, with a third (34%) doing so at least once a day.