The Liquid Book: a new Business Model for the Educational Publishing sector

By Display Sense July 27, 2020EducationNo Comments

Employing augmented reality would open endless possibilities in terms of innovative contents, as well as offer a helpful tool for students with special needs – all stemming from the very same cornerstone:…

Re-imagining Advertising with Mixed Reality

By Display Sense July 22, 2020AdvertisingNo Comments

Augmented and Virtual Reality Use Cases for advertising and marketing that are possible Today! Augmented Reality is the stuff of science fiction! It allows mixing digital objects with the real…

63% of Advertising Creatives Struggle with AR Technology Adoption, Unity Survey Finds

By Display Sense July 21, 2020AdvertisingNo Comments

The Two Main Barriers to AR Technology Implementation: Tech and Cost To make the results relevant for the state of adoption of AR technology in marketing and advertising, Unity included almost 1,000…

The What, Why and How of AR Commerce

By Display Sense July 20, 2020RetailNo Comments

Ecommerce spending is up significantly in Q2. That’s not a new notion, given well-known Covid-era shopping constraints. But it’s less certain if levels will sustain. Like other areas of digital…

Enterprise AR Trends for 2020 and Beyond

By Display Sense July 17, 2020Field Tech, General News, RetailNo Comments

These enterprise AR trends will transform workplaces and industries in the next few years. Many decision-makers and CEOs are looking for ways to transform their companies by incorporating the latest…

Augmented reality (AR) is the future of Restaurant Menu?

By Display Sense July 15, 2020Consumer Products Group, RetailNo Comments

The human touch has become a taboo. This damned virus has given a shoulder to the whole sharing economy from transport to accommodation, inevitably passing through restaurants. Distance, mask, relationships,…

Does AR Really Reduce eCommerce Returns?

By Display Sense July 13, 2020RetailNo Comments

One of AR’s rally cries is its ability to boost conversion rates when applied to product visualization in eCommerce. The thought is that it enables more informed purchases through dimensionally-accurate…

Can Augmented Reality Shorten the Learning Curve?

By Display Sense July 2, 2020ITEONo Comments

Exploring the benefits of augmented reality in education and corporate training. Burgeoning technologies like augmented reality are some of the prime drivers of innovation. AR has the capacity to revolutionize education as…

Shoes That Fit Without Trying Them On — Thanks to Augmented Reality Online Shopping Will Never Be the Same

By Display Sense June 30, 2020RetailNo Comments

E-commerce has transformed the retail industry, and augmented reality will take it to the next level. While participating in different business meetups, I regularly hear pitches from startups. In most…

Papa John’s Reaches 25% Conversion Rate with AR Campaign

By Display Sense June 23, 2020Consumer Products Group, RetailNo Comments

Proof points continue to roll out for AR’s effectiveness as an advertising medium. Early-adopter brands are learning that AR lets them demonstrate products in immersive ways. That can include brand engagement (upper-funnel)…