The Future of Retail and Shopping in a Digital-First World

The Future of Retail and Shopping in a Digital-First World

When was the last time you shopped in a physical store? In just a few months, COVID-19 has turned in-store shopping into something merely nostalgic.

Many retail brands with brick and mortar stores have pivoted and profited from a digital presence. However, the experiential nature of shopping – the desire for tactile and sensory – is still highly valued by consumers.

According to a survey by Global Web Index, consumer behaviours boosted by the pandemic that will likely become habits include BOPIS (Buy Online, Pick Up in Store), curbside pickup, and mass adoption of digital-based spending. The unprecedented transition from human experiences to digital experiences now means that all businesses need to be digital by default. Read more…..

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