Top retailers who are using augmented reality – Latest Retail Technology News From Across The Globe

AR on mobile phone

Mixed reality technologies, like AR and VR, hold huge potential for organisations to offer customers new ways to bring their brand to life, whether that’s by transporting them to another reality or enhancing the one they’re in.” Augmented reality has gained popularity in recent years due to advancements in mobile technology, allowing shoppers to visualise and test out products before purchasing. Nearly two fifths of consumers in the UK say they have used AR or VR to test or view a product they’re considering purchasing and as a result an increasing number of retailers have begun implementing AR into their offerings. Read more…

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